Owner and Founder, Frederique Lessard set out to make a difference in the fashion industry and she’s leading by example with her ethical practices and small batch limited release collections for her brands Les Basics and Fred Denim.

Les Basics’ goal is to make all women FEEL GOOD and this starts with their “no numbers sizing”, they use a HEART SYSTEM sizing to remove numbers from the equation, along with their adustable elastic wait fixture implemented into all their pants. Say goodbye to feeling limited by our body fluctuations and readjust your denim to fit your body at every stage of the month.

Les Basics is the exact kind of brand we LOVE to work with. A business that we feel aligned with, a business that we can get behind, and a business that we feel passionate to promote through visual content.

We were invited in to create various content showcasing the brand story and the business values of Les Basics. Working with Fred and her team gave us such valuable insight into their practices, spending a day behind the scenes allowed us to experience the FEEL GOOD first hand, making our job of content creation an absolute dream.

We wanted to focus on the brand story, as well as the women behind the brand, and we are extremely happy with how the visual content came together.

We encourage all brands to give your audience an inside look into your business and clearly show your “why”.