We were entrusted with creative control to source models, the location, direct the production and see it through to completion to provide a video for an upcoming release. With a history in fashion/streetwear, we had fun with this one.

Knowing our client and their natural street/sports aesthetic, we hit the court to connect the idea of backyard ball with their new NBA inspired headwear collection and signature everyday blanks tees.

We find that nothing can truly imitate authenticity and the one-on-one captured was easy and natural, living up to everything we had envisioned for the final result.